Two years ago, Museum staff began a thoughtful internal dialogue regarding the Whitney’s graphic identity and selected the design studio Experimental Jetset to develop an approach that embraces the spirit of the Whitney while serving as a visual ambassador for our new building. The result is a distinctive and inventive graphic system that literally responds to art—a fundamental attribute of the Whitney since its founding in 1930. This dynamic identity, which the designers refer to as the “responsive ‘W’”, also illustrates the Museum’s ever-changing nature. In the upcoming years it will provide an important point of continuity for members, visitors, and the public during the transition to the new space.
Set of twelve colored black wood pencils in a tin carrying case. Perfect for sketching in the gallery or outside. Set contains: White, Black, Brown, Pink, Yellow, Dark Green, Light Blue, Orange, Green, Red, Blue, Violet. Tin measures 7.25 x 4 inches.